Why Innovate Diversity™

What does innovation mean? At its core, innovation is the practical application of ideas that lead to the introduction of new goods or services or enhance existing offerings. Webster’s Dictionary defines innovate as “to make changes: to do something in a new way.”

For decades, diversity has often been approached as a matter of "doing the right thing." However, Innovate Diversity™, as a forward-thinking think tank, challenges this conventional framing. Through rigorous research and thought leadership, Innovate Diversity™ identifies that positioning diversity as a moral obligation frequently fails to deliver substantive results. When diversity is framed as an ethical imperative, the conversation tends to provoke emotional responses rather than actionable, business-oriented strategies.

Innovate Diversity™ advocates for a paradigm shift: reimagining diversity as a driver of economic strength and strategic advantage. Much like the diversification of assets strengthens any sound investment portfolio, the diversification of a workforce strengthens a company’s capacity for innovation, resilience, and long-term growth. People of all backgrounds, cultures, races, and perspectives are not merely participants—they are essential investments in a company’s future success.

By viewing diversification through this pragmatic lens, Innovate Diversity™ inspires leaders to adopt innovative strategies that align diversity with business innovation and sustained economic impact.